One of the best places to introduce your new product is the social media platform. You will get plenty of unique ideas to introduce your product on this platform. Social media network helps the brands to engage with the audience very easily. By creating contents it is possible to engage with the social media audience which will build a platform to introduce your product.
1. Create a launch video- Social media channels provide various opportunities to engage with the people and one of the ways is creating your own product video. If possible try to launch the video at a live event. In the video you must reveal about yourself and also include images. Try to attach other attractive videos that support your product. There are different tools available to combine all types of videos and images together in a single file. Try to record an audio that is suitable for your video.
2. Start your email list- Create your own email list with the people who are interested in your product. You can create a simple page that must help you to direct the people to your social media channel and sign up for the list. This is very important to have the list of people who have responded to your video and it can help to develop your community.
3. Upload regular videos- Now you will have the email list ready to engage on regular basis. So try to post videos regularly like weekly basis which include feature information related to your product. Instead of displaying your product in the video, just get in front of the audience through the video. To create the video, just use your mobile device and reveal the details about your product. You can create a curiosity among the people by launching a video which can be short.
4. Announce your product- Once the launch date of your product gets close, try to announce it with a simple message like coming soon. You can either announce it through images or create a simple video. You can promote this video with your email list and for others on the social media channels.
5. Using social media channels- This is a very important process where you must reveal the information about your product launch on various social media channels. In the social media channels, try to reveal your product details in places like banners, Twitter bio, about us and more.
6. Support your audience- Now you must get help from your audience to promote the launch of new product. You can just send a tweet to your audience to support your product launch and try to use the option ClicktoTweet to make your process simple. Also create shareable tweets using the hashtag which will help to track the people participated in the promotion of your product. Also make sure to reply to all the people who have responded to your tweet which will help to engage with them easily in future.